Local market intelligence
CompAtlas is a database of new-home communities across Los Angeles and Orange County — what each one is selling, at what price, with what incentives, and how fast — and the tools to price a new community against them.
Private, by named account. There is no public sign-up.
Most builders track their competition in a spreadsheet. It works until somebody types over last month's price to enter this month's — and the moment that happens, the history is gone. You can see where a price is. You can no longer see where it has been.
CompAtlas records a price rather than storing one. Every figure is dated, attributed to whoever entered it, and never overwritten. In six months the trend is still there, because nothing was thrown away to make room for today.
Pick the subject. Draw a lasso around the competition on the map. Compare plan by plan on net price and price per square foot, try scenarios without committing them, and export the argument as a report your lender or your partner can read.
Every community plotted, filtered to the submarket and product you care about. Medians, price per square foot and absorption for exactly the slice you are asking about — not for a market you are not in.
Every price carries the date it was recorded and is coloured by how old it is. A stale figure says so rather than passing itself off as current — which is the difference between a database people rely on and one they quietly stop believing.
Below-market-rate homes are real closings, and they run far under their market-rate siblings. They stay in the unit counts and out of every price statistic, because a capped price is not evidence of what the market will pay.
A community that could not be placed on the map is drawn as approximate. A resale that could not be matched near its subject is left off it and counted. A confident wrong answer is worse than an admitted gap.
CompAtlas is private and reached by named account. If you work with us and need access, ask and one will be issued.